New Mahindra XUV700 at 12 lakhs: game over for rivals?

SUVs are as precious to Indians as honey is to ants. This unexplained love story, ignited by our (lack of) road infrastructure, is confirmed time and again by detailed sales reports from portals such as autopunditz.

2021 Mahindra XUV700
2021 Mahindra XUV700

Mahindra appears to be strengthening this bond further with their latest product, the XUV700. Details about the hyped model were revealed earlier today followed by a customary price announcement. Given the kind of excitement this car has generated, coupled with factors such as chip shortage and import restrictions, one can expect the waiting period to run into months right from day one.

Mahindra has done an XUV500 with this launch. Features, technology, power, road presence, value, sales and service network – the XUV700 definitely has a lot going for it. Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “The XUV700 is not just another SUV, it’s a statement of intent. It is undoubtedly a powerful performer on varied terrains yet having fun inside the XUV700 is an experience which will give the owners a rush like never before! Everything about the XUV700 is world class, be it the stunning design, the exhilarating powertrains, built-in intelligence, and the host of segment-first features. The customers are in for a truly sophisticated and authentic SUV experience, setting them up to explore the impossible.”

New Mahindra XUV700 Price
Mahindra XUV700 AX7

Interested customers can register their interest in the XUV700 through Mahindra’s micro-site. Official bookings shall commence close to the tentative launch timeline of October 2021.

Mahindra’s new Twin Peaks logo also makes its debut on the XUV700. The car will be manufactured at Mahindra’s Chakan facility in Maharashtra. In terms of competition, it takes on the likes of Tata Safari, MG Hector and Hyundai Alcazar.

Exterior Features

In terms of design, the XUV700 comes across as a full size SUV with a bold front-end, muscular side profile and sleek rear section. Up front is an imposing grille with LED headlamp clusters on either side and DRLs that extend into the bumper. This in-your-face design language in SUVs seems to enjoy greater acceptance among the masses. However, those with conservative tastes are surely going to have divided opinions.

Styling cues from XUV300, XUV500 and Alturas have been cleverly incorporated at places. For instance, the slanting window line closely resembles that of the current XUV500. The XUV700 comes with first-in-segment smart door handles that sit flush with the body and pop out for use. Then there is a protective plastic cladding that runs across the length of the car.

The rear profile of the SUV looks neat and proportionate with wraparound LED tail lamps, faux silver skid plate and integrated roof spoiler with side extensions. It’s good, and surprising, to see limited use of chrome across the car. But we do expect dealers and accessory shops to cash in on this opportunity sooner than later.

There are also a couple of alloy wheel options on offer. The higher variants come shod with dual-tone 17-inch and 18-inch wheels while lower variants make do with 17-inch steel rims.

Mahindra XUV700 Auto Booster Headlamps
Mahindra XUV700 Smart Door Handles
Mahindra XUV700 LED Headlamps

Interior Features

It is on the inside where Mahindra has left no stone unturned to claim a lion’s share in the segment. The cabin is adorned with twin 10.25-inch floating displays, buffed chrome accents and polished black surfaces. Powered by AdrenoX, the infotainment unit boasts of 6 speakers, 60+ connect apps and built-in Alexa functionality. Light-coloured leatherette upholstery and panoramic sunroof further add to the cabin’s plush feel.

The XUV700 also comes with a state-of-the-art Smart Filter Technology that ensures clean and pure air for the occupants. Other prominent features include wireless Android Auto and Apple CarPlay, Driver Drowsiness Detection, Auto Booster Headlamp, personalised safety alert, dual zone climate control, powered seat and 7 airbags.

Mahindra is rumored to have sent the XUV700 to GNCAP for safety assessment tests. It incorporates segment-first ADAS (Advanced Driver Assistance Systems) which includes camera and radar-based FCW (Forward Collision Warning) and autonomous emergency brakes.

ADAS also includes:

  • Lane Departure Warning
  • Lane Keep Assist
  • Adaptive Cruise Control
  • Smart Pilot Assist
  • Traffic Sign Recognition
  • High Beam Assist
Mahindra XUV700 AdrenoX
Mahindra XUV700 Smart Filter Technology
Mahindra XUV700 Panoramic Sunroof

Engine & Gearbox

With growing emphasis on performance and driving dynamics, it was expected of Mahindra to offer multiple drivetrain options to customers. The XUV700 offers two engine options, a 2-litre Turbo GDI mStallion (Petrol) with 200 PS and 380 Nm, and a 2.2-litre CRDi mHawk (Diesel) in two states of tune. Entry-level diesel-powered variants will produce 155 PS and 360 Nm which is lower than the standard output of 185 PS and 420 Nm (450 Nm with AT).

Transmission choices include a standard 6-speed manual for all trims and a 6-speed AT option for petrol and 185 PS diesel variants. Mahindra XUV700 rides on independent front and rear suspension with FSD dampers. AWD (All Wheel Drive) and 4 drive modes, namely Zip, Zap, Zoom and Custom, will be offered on select variants.

Variants & Prices

The XUV700 is available in 5-seater and 7-seater configurations. There are 2 variant series on offer – MX and AX – where MX is the entry-level series and AX stands for AdrenoX-powered series.

Primarily, there are 4 variants on offer, namely MX, AX3, AX5 and AX7. Ex-showroom prices for the first three trim levels in 5-seater, manual transmission spec have been revealed by Mahindra along with teaser videos on how each of these variants would look like. Prices for rest of the variants will be announced soon.

Features such as Immersive 3D Sound by Sony, electrically-deployed Smart Door Handles, 360 Surround View, Blind View Monitoring, electronic parking brake and wireless charging will be available as optional packs, prices and details of which will be revealed at a later date.

MX Variant (Petrol – 11.99 Lakhs, 155 PS Diesel – 12.49 Lakhs)

Mahindra XUV700 MX (Base)


8-inch Infotainment Unit
7-inch Instrument Cluster
Android Auto
Smart Door Handles
LED Tail Lamp
Steering Mounted Controls
Power Adjust ORVM with Turn Indicator
Day Night IRVM
17-inch Steel Wheels

AX3 Variant (Petrol – 13.99 Lakhs)

Mahindra XUV700 AX3 (Mid)

Features (over MX variant)

  • 10.25-inch Infotainment Unit
  • 10.25-inch Digital Cluster
  • Amazon Alexa Built-In
  • Wireless Android Auto & Apple CarPlay
  • AdrenoX Connect
  • 6 Speakers & Sound Staging
  • LED DRL & Front Fog Lamps
  • 17-inch Steel Wheels with Covers

AX5 Variant (Petrol – 14.99 Lakhs)

Mahindra XUV700 AX5 (Second from top)

Features (over AX3 variant)

  • Panoramic Sunroof
  • Curtain Airbags
  • LED Clear-View Headlamps
  • Sequential Turn Indicators
  • Cornering Lamps
  • 17-inch Diamond Cut Alloy Wheels

AX7 Variant

Mahindra XUV700 AX7 (Top)

Features (over AX5 variant)

  • Advanced Driver Assistance System
  • Driver Drowsiness Alert
  • Smart Clean Zone
  • Dual Zone Climate Control
  • Leatherette Seat, Steering & Gear Lever
  • 6-way Power Seat with Memory
  • Side Airbags
  • 18-inch Diamond Cut Alloy Wheels


Mahindra XUV700 measures 4695 mm in length, 1890 mm in width and 1755 mm in height (with roof rails). It has a wheelbase of 2750 mm which is 50 mm longer than that of the XUV500. However, fuel tank capacity is comparatively lower at 60 litres.

235/65R17 tyre size is standard across all trims barring the top-spec AX7 that uses 235/60R18. The space saver spare wheel, meant for temporary usage, has a size of 155/90R18. Front and rear disc brakes are offered as standard equipment.

2021 Mahindra XUV700 Unveil Event

Mahindra XUV700 Launch Webcast

2021 Mahindra XUV700

Our Thoughts

With the XUV700, Mahindra has delivered exceptionally on the product front, with an offering that ticks most boxes for an average car buyer. It sure appears to follow the footsteps of the decade-old XUV500 that witnessed immense popularity during its prime. However, history also show that early adopters have ended up serving as guinea pigs for the brand. If Mahindra can manage to streamline its production process and iron out potential niggles proactively, they definitely have a winner in their hands. Competition, or whatever is left of it, needs to take note of the latest entrant in the market and get their act together.


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15 Responses

  1. Amit Kalra says:

    Ax5 petrol automatic will be 17 lakhs?

  2. Shubham says:

    Nicely covered all details

  3. Parth says:

    Is this w601 only?

  4. Vikramjeet says:

    Clever strategy by Mahindra. This is XUV500 replacement but they hyped it as a new product that sits above XUV500. At launch they priced it lower than what most had expected to get footfalls in showroom.

  5. Amit says:

    12 lakhs amazing! Competition is dead

  6. Swami V. says:

    Unbelievable price. Well done mahindra!

  7. Rahul Chaudhary says:

    Segment killer

  8. Aryan says:

    Wow thanks for such detailed info

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